About NFCC

Nonprofit guidance for real financial life

The National Foundation for Credit Counseling is a nonprofit network that connects people with certified counselors for debt, budgeting, housing, and day-to-day money stress.

We exist so families can get trusted help quickly, without pressure or sales talk. Our role is simple: make reliable financial support easier to find when it matters most.

Nonprofit financial counselor speaking with a person at a community help center
Compassionate, practical support from trained nonprofit counselors.

About our impact

Trusted nonprofit support, coordinated at national scale.

A quick snapshot of how NFCC serves people, strengthens communities, and sustains its mission.

Service breadth

Debt, budget, housing, and beyond

Comprehensive counseling support for everyday financial stress.

Educational role

Practical financial education

Tools and learning resources built for real-life decisions.

Network coordination

National nonprofit coordination

Referrals connect people to certified counselors in local communities.

Mission continuity

Mission-driven since 1951

A sustained nonprofit commitment to long-term financial stability.

Leadership Team

Responsible leadership, centered on people seeking financial stability

Our leadership team helps keep NFCC mission-focused, accountable, and approachable for every family, partner agency, and supporter we serve.

Portrait of Elena Martinez, President and Chief Executive Officer

Elena Martinez

President & Chief Executive Officer

Guides national strategy so trusted nonprofit counseling remains accessible in moments of urgent financial stress.

Portrait of David Kim, Chief Programs Officer

David Kim

Chief Programs Officer

Leads counseling program quality to ensure every client receives clear, compassionate, and practical guidance.

Portrait of Priya Shah, Chief Operations and Compliance Officer

Priya Shah

Chief Operations & Compliance Officer

Oversees standards, accountability, and reporting across the network to protect trust and consistency.

Portrait of Michael Reynolds, Vice President of Community Partnerships

Michael Reynolds

Vice President, Community Partnerships

Builds collaborative relationships with nonprofits and agencies to expand trusted help in local communities.